Maxime Plescia-Buchi is a tattoo artist, designer, and creative director born in Lausanne, Switzerland, in 1978. Based in New York, they work across New York, Los Angeles, London, and Switzerland. They are a founding partner of Swiss Typefaces and the founder of Sang Bleu Tattoo, Sang Bleu Magazine, TTTISM Magazine, and Novembre Magazine.
After studying psychology and human sciences at the University of Lausanne, they pursued graphic design at ECAL, University of Art and Design Lausanne. Their subsequent career included periods living and working in Zurich, Paris, and London, with graphic design work for studios and publications including NORM, North Design, Self Service Magazine, and Arena Homme+.
Following a tattoo apprenticeship Lausanne in the late 2000, Maxime opened a first studio in London, followed by a second in Zurich, and later established Sang Bleu LA after relocating to Los Angeles. Today, their tattoo practice is centred on the New York area, with appointments divided between their private studio and Monolith Studio in Brooklyn.
Swiss Typefaces’ major institutional commissions include Swiss Post Sans, the custom typeface developed for Switzerland’s national postal service Swiss Post, and the bespoke typeface for the Swiss passport introduced in 2022. Across their individual practice and work with Swiss Typefaces, corporate and institutional clients include Hublot, McQ, Allies of Skin, Virgin Galactic, Mugler, the Swiss Confederation, Swiss Post, Dubai’s Roads and Transport Authority, the City of Stockholm, Michael Kors, Rick Owens, Balenciaga, Vogue Turkey, Esquire Magazine, eBay, Rolls-Royce, Sky Television, Android, and McQueen.
Maxime collaborated with Hublot over a decade. Launched in 2016, the collaboration has produced three major watch designs: the Big Bang Sang Bleu, Big Bang Sang Bleu II (2019), and Spirit of Big Bang Sang Bleu (2023), followed by a sapphire edition in 2024. Drawing on the same interests in typography, geometry, ornament, and historical visual references that inform the broader practice, these designs treat the case, dial, hands, and strap as an integrated graphic and sculptural composition. Hublot’s collaboration history
Individual clients across projects include: Isamaya Ffrench, Kanye West, Sophie Turner, Matthew Williams, Kanye West, Virgil Abloh, Frank Ocean, FKA twigs, Mabel, Adam Lambert, Nicola Formichetti, Marcelo Burlon, David Kleinberg, Josephine Skriver, Pierre Biver, Maxime Ballesteros, Alvaro Barrington, and Tiona Nekkia McClodden.
Alongside this work, they have taught regularly at ECAL, HEAD in Geneva, and the Basel School of Design. Across graphic design, typography, tattooing, publishing, and product design, an ongoing interest in bringing these disciplines into conversation remains central to their practice.